Competitive intelligence for marketers
Every competitor move deserves a sharp reply.
Riposte watches your competitors' launches, content and pricing every day. It tells you what changed, what it means for you, and what to do about it. It also shows who AI recommends to your buyers, and why it isn't you yet.
Built for product marketers, content teams and SEO teams.
Free during the beta, with 30 days' notice before any pricing. No sales call.
Pipewise removed its free plan and raised Starter from $9 to $12 per seat.
So what
Small teams that started on their free plan now have no free option. That opens your entry segment.
What to make
Update your comparison page, brief sales, and launch a switch offer this week.
Pipewise is a fictional company used for illustration.
Competitor research quietly eats a product marketer's week.
It pulls time away from the real job: positioning, stakeholder conversations, and being visible in Google and AI answers.
Repetitive
Export each competitor from your SEO tool, compare it with last week's sheet, paste what's new. Every week, for every competitor.
Inconsistent
Some weeks every competitor gets checked, some weeks only a few. And when a page shows up again, you guess it was updated, without seeing what really changed.
Reactive
Shifts in search intent and trending topics show up late, as interruptions that push half-finished work back.
Slow
Hours go into finding what changed, with no sense of how much each change matters, so little time is left for deciding what to do about it.
How Riposte works
- 01
Tell it about your product
What you sell, who you sell to and what makes you different. Every change is judged against this.
- 02
Add a competitor by domain
Riposte finds their release notes, blog feed and pricing page for you.
- 03
It checks every day
Each page is compared with the last check. Timestamps, banners and other noise are ignored.
- 04
It explains the change
What changed, what it means for your product, and whether it's high, medium or low impact.
- 05
It tells you what to make
The assets to create, where each one goes, and who owns it, with first drafts ready.
What you get
- Signal feed and alerts
- Real changes only, with a before/after view and an impact level. Related changes by one competitor are joined into one move. High-impact moves go to email or Slack the morning they're found.
- Action kits
- A response plan for every signal: what to create, where it goes, who owns it, with first drafts ready to edit. All actions in one list: Today, This week, Later.
- Content intelligence
- Competitors' publishing pace, page mix and topics, rewritten pages that change search intent, and topics trending across competitors.
- Content briefs
- One click turns a trend, or an AI answer you're missing from, into a brief: keyword, intent, angle, quick answer, outline and FAQs.
- Living comparisons
- Fair "you vs them" pages written from what's on their site, flagged out of date when they change pricing or product.
- Prompt Studio
- Buyer prompts for AI search from your keywords: commercial intent only, no brand names, ready to export.
- AI visibility
- Your buyers' questions asked in Gemini: who gets named, in what order, and which sites the answers rely on.
- Why they're winning
- When AI names competitors and not you, see what it picks each one for, whether your product says the same, and what to publish to compete.
- Weekly digest
- A Monday email with the week's moves and the responses your team shipped.