Free tool
Free battlecard generator
A one-page sales battlecard from any competitor's website, in about 30 seconds.
Made by Saniya Gazala, a product marketer who has written a lot of battlecards · Updated 21 October 2026
How the battlecard generator works
Enter your product and a competitor's website. The generator reads their homepage and pricing page, then drafts a one-page sales battlecard in 8 parts: who they are, who they sell to, why you win, why you lose, pricing, objections with answers, questions to ask, and proof to add. It's free, needs no sign-up, and takes about 30 seconds.
What's in your battlecard
- 1
Who they are
Their product in one or two lines, from their own homepage.
- 2
Who they sell to
The customers and team sizes they aim at.
- 3
Why we win
Where your product is stronger, based on what you told it.
- 4
Why we lose
An honest look at where they're stronger. Reps trust cards that admit this.
- 5
Pricing
Their plans and prices, only if they're on their pricing page.
- 6
Objections
What a buyer might say, and a short, honest answer.
- 7
Questions to ask
Discovery questions that bring out where you're stronger.
- 8
Proof to add
The customer stories or numbers you should add yourself.
These are the same 8 parts as our free sales battlecard template, which explains what to write in each.
A battlecard is only as good as its last update.
Keep it current with RiposteQuestions about battlecards
What is a sales battlecard?
A sales battlecard is a one-page guide that helps reps win deals against one competitor. It covers who the competitor is, why you win and lose, their pricing, common objections with answers and questions to ask on calls.
Is this battlecard generator free?
Yes. It's free, with no sign-up. You can make 3 battlecards a day.
How does the battlecard generator work?
It reads the competitor's homepage and pricing page, plus your own website if you add it. An AI model then drafts the battlecard using only facts from those pages and what you said about your product.
Can I trust an AI-written battlecard?
Treat it as a first draft. It only uses what's on the competitor's own pages, and it lists what it couldn't confirm. Check the facts and add what only your team knows, like real win and loss reasons, before sharing it with sales.
Why does it say the pricing isn't published?
Many companies don't put prices on their website. The generator never guesses a price, so it says so when their pricing page doesn't show one.
How do I keep a battlecard up to date?
Update it within a week of any competitor change to pricing, features or messaging. Riposte checks competitors every morning and drafts the exact battlecard update when something changes.
Do you store what I enter?
No. Your product details are only used to write your card. To limit use, we keep a count of runs per visitor with a scrambled version of the IP address, and the competitor website asked about.
Comparing tools for this? See how competitor tracking tools compare.