Riposte
SG

About

Saniya Gazala

Founder of Riposte · Product marketer · Bengaluru, India

I'm a product marketer who builds. For three years I worked at TestMu AI (LambdaTest), first writing technical content and then as the product marketing manager for KaneAI, an AI-native testing product. My work covered positioning, comparison pages, SEO, AEO (getting content cited in AI answers), newsletters and sales enablement.

Every Monday, two to three hours of that went into competitor research by hand. Riposte is the tool I wished I had: it watches competitors every day, explains each change for your product, and drafts your response.

Before marketing, I worked on the technical side: building websites and CRM features, writing functional specs and doing manual testing. I studied Computer Science Engineering at Reva University in Bengaluru, and I've completed Profound's Marketing Engineering course.

Experience

Writing