What Riposte does: a quick tour of every feature
Saniya Gazala··2 min read
Quick answer
Riposte watches your competitors every morning and turns each real change into a signal: what changed, why it matters for your product and what to do. Each signal can become an action kit with owners and first drafts. Riposte also shows what competitors publish, keeps your comparison pages current, writes content briefs, and tracks who AI tools recommend for your buyers' questions.
Riposte is built around one idea: don't just tell me a competitor changed something, tell me what it means and what to do. Here is every part of it, in the order you'd use it.
Your product
You start by telling Riposte what you sell, who you sell to and what makes you different. Everything after this is judged against it. The same price rise can be noise for one company and an opening for another.
Competitors
Type a competitor's website and Riposte finds the pages worth watching: pricing, release notes, blog, blog feed and sitemap. You can add any other page by hand, and choose daily or weekly checks.
The feed
Every morning, Riposte reads those pages, keeps only the main content and compares it with the last check. Dates, banners and menus are ignored. Each real change becomes a signal with three parts:
- What changed, with the exact numbers or words.
- Why it matters to you, for your product and buyers.
- What to do, as one clear next step.
Every signal shows the before and after, so you can check it in one click. High-impact signals are emailed to you, and a digest arrives every Monday. When one competitor makes several related changes, Riposte joins them into one connected move.
Action kits
This is the part I always missed as a marketer. One click turns a signal into an action kit: what to create, who owns it, where to share it and how urgent it is, with a first draft. Everything lands on the Actions page as Today, This week and Later.
Content intel
See how often each competitor publishes, what kinds of pages they have (comparison pages, answer pages for AI search, guides) and the topics they keep writing about. Riposte also flags topics trending across competitors, and pages they rewrite for a new search intent. Any trend can become a content brief with a keyword, angle, outline and FAQs.
Comparison pages
Riposte writes a fair "you vs them" page from what's on the competitor's site, and flags it as out of date when they change pricing or product. One click updates it, and the changed rows are highlighted.
Prompt Studio and AI visibility
Prompt Studio turns your keywords into the buying questions people ask AI assistants. AI visibility asks those questions and shows who gets recommended, and where competitors are named and you aren't, with their recent moves next to it.
Frequently asked questions
How do I set up Riposte?
Describe your product and who you sell to, then add a competitor by typing its website. Riposte finds its pricing page, blog, blog feed, release notes and sitemap on its own.
How often does Riposte check competitors?
Every morning, automatically. You can also press Check now on any competitor to check it straight away.
Does Riposte only tell me what changed?
No. Every signal says what changed, why it matters for your product and what to do. An action kit then lists what to create, who owns it and where to share it, with a first draft.
Who is Riposte for?
Product marketers, content leads and SEO teams who need to respond to competitor moves, not just know about them.